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Key Market Strategies Opted by Companies in Holographic Imaging Market

Market growth for the year 2022 is anticipated to be at the peak, since many of the products in pipeline are expected to be launched during 2021-2022. In addition, new market entrants are also expected to contribute significantly to the market growth post 2021.

It is expected that the number of software providers will prominently increase post-2025, when the market value is expected to have exceeded in million. The market is expected to be valued at high rate by the end of the forecast period 2019-2029.

The market has witnessed key strategic collaboration between companies. The purpose of the collaborations ranged from authorized reselling to conducting joint feasibility study for commercial viability.


Key Business Models

§   Investigating and Experimenting with Use Cases – Companies that require funding currently have tie-ups with various end uses where they have their products and prototypes installed. Based on the feedback and thorough investigation, the company can draft a business model for themselves to identify the lucrative opportunities in the market.

§   Partnerships and Reselling – Some companies have entered into partnerships with each other, enabling them to incorporate their systems seamlessly with software/apps developed by the other. Two of the key partnerships include – Holoxica Ltd.-Holografika and Holoxica Ltd.-Looking Glass Factory.

§   Target Market Entry – In the present scenario, most companies target the human end use. However, in a few years, a shift is expected in that approach. The initial preference for most of the new entrants would be to target the veterinary segment.

Most of the market players in the holographic imaging market focus on product launches and on perfecting the resolution of the images obtained. For the purpose of this study, 20 key developments were tracked for the period 2013-2019.

It must be noted that one of the optimistic scenarios for the market involved M&As among medical industry giants and holographic imaging system providers. A large merger post-2025 could have a significant impact on the global holographic imaging market outlook, wherein the market value would exceed by high rate by the end of 2029.

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