Market growth for the year 2022 is anticipated to be at the peak,
since many of the products in pipeline are expected to be launched during
2021-2022. In addition, new market entrants are also expected to contribute
significantly to the market growth post 2021.
It is expected that the number of software providers will
prominently increase post-2025, when the market value is expected to have
exceeded in million. The market is expected to be valued at high rate by the
end of the forecast period 2019-2029.
The market has witnessed key strategic collaboration between
companies. The purpose of the collaborations ranged from authorized reselling
to conducting joint feasibility study for commercial viability.
Key Business Models
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Investigating and Experimenting with Use Cases – Companies that
require funding currently have tie-ups with various end uses where they have
their products and prototypes installed. Based on the feedback and thorough
investigation, the company can draft a business model for themselves to
identify the lucrative opportunities in the market.
§
Partnerships and Reselling – Some companies have entered into
partnerships with each other, enabling them to incorporate their systems
seamlessly with software/apps developed by the other. Two of the key
partnerships include – Holoxica Ltd.-Holografika and Holoxica Ltd.-Looking
Glass Factory.
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Target Market Entry – In the present scenario, most companies
target the human end use. However, in a few years, a shift is expected in that
approach. The initial preference for most of the new entrants would be to
target the veterinary segment.
Most of the market players in the holographic
imaging market focus on product launches and on perfecting the
resolution of the images obtained. For the purpose of this study, 20 key
developments were tracked for the period 2013-2019.
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