The digital agriculture marketplace offers various opportunities, such as harnessing technology to enhance usability and the Asia-Pacific region's scope of growth. This is owing to the benefits provided by the digital agriculture marketplace, such as elimination of intermediates, platforms for multiple start-ups, delay in +supply and production, and reliable year-round crop production. Such a shift in the agriculture sector is likely to offer precision in the agriculture sector.
Due to COVID-19, the growth in the global digital agriculture marketplace market increased exponentially in 2020 and 2021; owing to the increase in the demand for agriculture products, the market is likely to witness a sharp growth over the forecast period.
Furthermore, the global digital agriculture marketplace market is witnessing challenges in the agriculture sector, such as digital agricultural knowledge and poor access to networks and internet connectivity. Such challenges occur mainly in developing countries, where digital knowledge is often low, and farmers lack experience with e-commerce services. Also, in rural areas, small-scale farmers are still struggling with internet connectivity and difficulty in buying smartphones.
Digital agriculture marketplace offers various products such as organic produce, seeds, and fertilizers, among others, which can be characterized by perishables, non-perishables, Agri raw materials, and others. Digital agriculture marketplace uses marketing to raise awareness and drive usage of their platform. Digital agriculture marketplace offers fresher produce, equipment, and services and improved incomes for farmers compared with the conventional value chain.
Asia-Pacific region is expected to dominate the global digital agriculture marketplace market during the forecast period. The high agricultural growth in these regions, along with the increased emphasis on digitization in agriculture, is expected to boost the development of the digital agriculture marketplace in these regions.
The competitive landscape for the global digital agriculture marketplace market demonstrates a pattern toward an inclination of companies adopting strategies such as mergers, collaborations, product launches, and contracts, among others. Moreover, the industry is developing; thus, the market players are organizing or taking part in several events to generate greater awareness about the same.
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