The demand for electric vehicle bearings varies according to various regions, depending on the end-use application segment demand. The China market holds a significant share among different regions such as North America and Europe. Rising electrification demand, along with shifting raw material prices, is propelling the industry forward. Furthermore, the rise of sensor bearing units, along with increased technological development by producers, is contributing to the expansion of the China electric vehicle bearings market.
The global electric vehicle bearings market's competitive landscape consists of different strategies undertaken by key players across the EV industry to gain traction and market share presence. Some strategies adopted by electric vehicle bearings manufacturers are new product launches, business expansions, mergers, and partnerships. Among all these strategies adopted, new product launches have led to the popular choice of the strategy implemented in the electric vehicle bearings competitive landscape. Some of the most prominent ecosystem players are NSK Ltd., AB SKF, NTN Corporation, JTEKT Corporation, The Timken Company, and Schaeffler Technologies AG & Co. KG. For instance, in February 2022, Schaeffler Technologies AG & Co. KG developed the TriFinity triple-row bearing. Its design enables the downsizing of system solutions, resulting in optimized bearing weight and reduced noise emission levels in electric vehicle operations.
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Business expansion is another preferred strategy adopted by the market players to enhance their product offerings and global footprint. For instance, in December 2020, NTN Corporation announced that it had established a new sales company NTN Middle East FZE, in Dubai, U.A.E. The establishment of this sales company is aimed toward building technical service and sales system for expansion of sales in the Middle East and Africa regional markets.
The impact of COVID-19 on electric vehicle bearings industry has been moderately severe compared to the impact on the general automotive industry. The demand for EV charging stations soared in 2021 as the EV market grew due to government incentives throughout the world during the pandemic. Several countries, such as Canada and Norway, have also witnessed a strong demand for a fast-charging system in Q2 and Q3 of 2020. However, during the second and third waves of the virus, many supply chains faced massive issues, resulting in indirect problems to the entire EV market, including the bearings market.
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